The Secrets of Power Persuasion by Roger Dawson. 12 Lessons on 6 Cassette Tapes, Including: 1. Getting Them to See it Your Way. 2. Credibility - Do They Believe You. 3. Creating an Obligation. 4. Four Key Techniques of Persuasion, 5. Consistency and Bonding. 6. Verbal Persuasion Techniques, 7, How To Make People Like You, 8. Developing a Sense of Humor, 9. Using and Remembering Names, 10. The Four Stages of Persuasion, 11> Persuading Difficult People, 12. Leadership and Persuader.